Customer Problem

The customer had been in business since 1934.  They had numerous pieces of literature, some of which were technically outdated and much of which had no consistent look.  The customer did not have any one piece of literature that promoted ALL product lines.  In addition, they had no close-up product shots or beauty shots of their products.  They had an image problem which was, in turn, making it difficult for them to attract large distributors and dealers to their business.

AdWorks' Solutions

AdWorks designed a 16-page catalog based on using brand new copy, graphics and photographs.  All of the window shots were planned and art directed by AdWorks.  The rooms were studio sets built by a large photo studio contracted by AdWorks.  All windows were built at Soft-Lite and shipped to the studio.  After the development of the catalog, AdWorks created individual single-sheet brochures of each product line.  These sheets were developed with a consistent look so they would appear to belong to a complete family of product.