Customer Problem

Customer wanted to update their catalog.  New technical information had to be added and they wanted a more colorful and visually exciting book.  Also, they asked us to help clarify any areas of the book that were confusing.

AdWorks' Solution

1. Redesigned and colorized each chart for easier reading.
2. Incorporated cross-referencing of those products which showed up in more than one part of the catalog.
3. Looked for and fixed inconsistencies throughout the customer provided copy.  (Example:  Bottle caps were referred to as "caps" and also "closures".  We recommended referring to them by the same name, "caps", for improved product recognition.  The customer thanked us and agreed.)
4. Added contemporary design elements, large bleed photos, ghosted images, accent color, highlighted boxes with special messages, and cartoon bottle characters to emphasize special offers and features.