Customer Problem

The bank needed to get new and existing customers to realize that the supermarket banking center offers much more convenient hours for those who can't bank during the work week.

AdWorks' Solutions

AdWorks suggested naming the supermarket center Irwin Bank Extra so customers would realize this was something different.  Secondly, the first ad was based on a shopping theme...the food checklist...to get customers to realize that this bank is in a supermarket.  Finally, a shopping buggy graphic was created to drive home the message that this is 7-days a week.  Shown here is just one ad that was part of a total marketing program that included:  the strategic plan, advetising campaign (print,radio and TV) and a public relations campaign (press releases, photo ops, etc.).