The bank needed to promote new Rates. They needed signage that
would be used at both the traditional bank locations and also the new supermarket
banking locations. Creating signs that would be noticed in a traditional
bank location was not a problem. But in a supermarket
there is so much signage already, the problem becomes, "Where do you put
your sign so that it will stand out and be noticed?"
AdWorks' Solutions
AdWorks first created 24" x 30" two-sided signs that would be slipped
into sign holders at all the bank locations. Using that design we
then created full-color floor graphics that were output on industrial-strength,
adhesive-backed vinyl. These floor signs were affixed to the supermarket
floor in various aisles...the floor was the last place in the supermarket
where signs weren't being used. The signs were very noticeable and
effective at creating interest. They were durable throughout the
special offer yet were easily removed after the month-long special was
over.
Floor sign can be walked on, scrubbed and buffed without
lifting. However, when it's time for removal the sign comes up easily.
