Customer Problem
The two owners/psychologists needed to market their new service.
Their budget was small but they still needed to create a favorable impression
with their new brochure.
AdWorks' Solutions
AdWorks recommeded an 8-1/2" x 11" 4-page format rather than a small
trifold to give the impression of a larger company. The customer
wanted to show people but didn't want them to look like photos of anyone
recognizable in the community. We suggested beginning with stock
photos already available in our library and then applying special effects
to them to give them an artsy, rather than realistic, presentaion.
This suited the customer's needs perfectly.