Customer Problem

The customer's booth had to promote their electrical switches and name-drop some of the large utility companies around the country that they service.  The booth's main attraction is the activated electrical switch attached to the telephone pole erected in the middle of the booth.  When the switch is operating it draws a large crowd.  Many of the viewers cannot get close enough to see it until others move away.  Therefore, the booth had to provide graphic interest for vewers to look at until they could get close to the actual switch.

AdWorks' Solutions

AdWorks suggested the red background for the booth to stimulate excitement.  The large signs and photographs with captions draw interest and give viewers enough to look at until they are able to see the actual switch in operation.