Customer Problem
Old brochures were outdated. They needed new technical information,
a more contemporary look, and a more visual presentation. At the
same time, the customer wanted to keep all his brochures (new and old)
consistent so they would appear to belong to a family. The new brochures
had to have a somewhat similar look to the old brochures.
AdWorks' Solutions
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Keep a similar layout for the front covers, but add color and larger photographs.
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Enlarge photos on the inside so the product could be more visible.
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Colorize all technical drawings to more clearly show the product parts
and important features.
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Copy was provided by the customer. AdWorks suggested modifications
to the type layout to make readability and comprehension easier.
AdWorks also suggested headlines to help separate the copy stories.
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Create 3-D illustrations to demonstrate how the product operates.
Sample layout. Click to see close-up of
3-D drawing.
