Customer Problem

The customer had a limited budget, however, he still needed to create a high-end look for this book.  The customer also had no photography available of his product lines.

AdWorks' Solutions

AdWorks suggested a digest-size booklet printed in three colors.  Because the customer had no actual photos, we scanned and cleaned up photos from his suppliers' catalogs.  (The suppliers gave Berk's permission to do this).  The use of black & white rather than color photography minimized the pre-press and printing costs, yet still gave the booklet a sophisticated look.  Additional graphics and special type styles were used to further enhance the book.